If you are in any of the following titles describe you: a reporter, a journalist, an editor, a PR consultant, or an entrepreneur, and you have NOT heard about HARO you have obviously been living under a very large rock. HARO (an acronym for Help a Report Out) is Peter Shankman’s brilliant email list aimed at [...]

When Angelina Jolie and Brad Pitt introduced their youngest daughter to the world wearing a Kingsley t-shirt, the garment went into immediate back order.
Celebrities are mighty powerful, we all know that. Their wearing, or using, an item can mean instant sales and forever cool.
A few months ago when celebrity news was full of stories about [...]

If one looks at the press page over at Los Pollitos, one finds a whole lot of articles in impressive publications. Given the portfolio, I get e-mails, and some calls, from other small business owners who want press and are trying to figure out how to get it.
How have we gotten so much press? Well, [...]